A lot of people misunderstand what creating, developing, and building your brand really mean. Your brand is the promise of a distinct, memorable experience…which means that the first step in this process is to figure out what you want that experience to be. Afterward, you can work on making it one of a kind. Once […]
Whether it’s your fault or not, there will likely be at least one incident that causes your customers’ faith in you to waver, or which dissuades potential customers from giving you a try. Your online reputation is a tenuous thing, as a single mistake – or undeserved negative review – can haunt your business for
Perhaps, unfortunately, social media marketing for Law Firms isn’t nearly as “simple” as some people think and claim. It’s a crucial practice within any business, particularly if the majority of your marketing efforts are online. Vine is a prime example of how these sites rise and fall from grace, making strategies learned for certain platforms
“Reading email has been the #1 activity on smartphones for a long time, and the growing adoption of responsive email design is boosting smartphone conversion rates to make the most of this opportunity.” Think about it: how many people check their email before they even get out of bed in the morning? How many of
Content marketing for law firms can be a tricky business. You want to post often, but not too often. You want to share your content across multiple platforms, but not all in the same format, and not completely re-worked, either. How, then, can you produce high-quality content and re-purpose it in the most effective way?